Inside The Kenneth Cole Store Opening And What It Means For Haiti

Written by Kat with 1 Comment

Kenneth Cole cometh to Haiti. Oh, what mirth. Will other big brands follow suit?

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The exterior of the store in Petionville as captured by photographer Dieunalo Chery.

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Inside the store, a clerk looks on, ready to assist incoming customers.

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Ah, here’s Mr. Kenneth Cole himself, holding the microphone and making his grand opening speech. The fashion industry mogul has a clinic in Haiti, and according to a press release, part of the proceeds from the store, will go into running the facility.

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A customer looks through a rack of sunglasses…

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Mr. Kenneth Cole chatting away with a government official…Mr. Lamothe, Prime Minister of Haiti.

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Cole poses outside the health clinic that will be the direct beneficiary of the sales from the store. A few months ago, the designer had a Volunteer in Haiti With Kenneth Cole contest, in which entrants would receive the opportunity to accompany the designer to Haiti by using the #sharegood hashtag on Instagram.

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A t-shirt released to celebrate the opening of the store.

What does having a Kenneth Cole store mean for Haiti? Some positive publicity, perhaps? But a lot of the media resulting from the store’s opening—that I’ve read—tend to emphasize “humanitarian”, “charity”, “cause” more than the business aspect.

Photos: Dieunalo Chery/AP, except for Kenneth Cole tee-shirt…via Kenneth Cole

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